About
We supercharged a new Mexican pizza launch for Domino’s by bringing together two audience passion points – pizza and wrestling – creating the ultimate ‘Wrestle Mexicana’ event.
By reuniting 20 wrestlers who hadn’t grappled in front of the public since COVID-19, we brought to life the new Mexican-inspired pizza’s ingredients, staying true to the famous Domino’s tone of voice, and driving drive brand fame among consumer lifestyle media.