Domino'sClient
Wrestle MexicanaProject
PR · OGB - LDN
About
We supercharged a new Mexican pizza launch for Domino’s by bringing together two audience passion points – pizza and wrestling – creating the ultimate ‘Wrestle Mexicana’ event.
By reuniting 20 wrestlers who hadn’t grappled in front of the public since COVID-19, we brought to life the new Mexican-inspired pizza’s ingredients, staying true to the famous Domino’s tone of voice, and driving drive brand fame among consumer lifestyle media.
“I was at Mexican wrestling's triumphant return to the UK, and it was beautiful chaos. With the help of Domino's new Ultimate Chicken Mexicana pizza, the heroes and villains of UK outfit Lucha Britannia brought Mexican wrestling back to Britain – and it was completely wild.”
Matt Clemenson, News Editor, Daily Star