WEEE FundClient

Five Gold RingsProject

PR   ·   OGB - LDN


We dump 155,000 tons of household electricals in landfill each year in the UK. This means we’re losing many valuable resources that could be recycled – from gold and silver to copper and aluminum. 

To bring this issue to life in the lead up to Christmas, we created Five Gold Rings made entirely from elements extracted from discarded home electricals and partnered with model and environmental activist Lily Cole to launch them.

A smart idea that demonstrates the value of old tech

The Sun

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