Lonely Planet Announcement - TEST SYDClient

Visit CanberraProject

Content   ·   OGB - SYD

Lonely Planet Announcement

When Lonely Planet announced Canberra had won third place in their ‘Best in Travel’ list we knew a lot of Australian’s wouldn’t believe them, so we designed a social campaign to convert the naysayers and demonstrate that our Nation’s Capital has some serious personality and flair.

Stationed in a war-room full of content creators and copy writers – and armed with social listening software - we waited for the news to drop before scanning various platforms for negative reactions. When we came across a hater, we responded in kind (kind of) – creating a bespoke meme, or gif that snapped back and stood up for Canberrans. This semi-rogue, conversation-hijacking approach got so much attention it generated its own news with the likes of Pedestrian aggregating the best comebacks from the day.

So Canberra are 3rd on the #Bestintravel list. Another reason to visit! Top bantz coming from their Twitter account today as well #VisitCanberra


Let's Talk.

This form is way more personal than it looks, we promise. But if you'd rather email us directly, you can do that too. We'd love to hear from you.

Prefer to email us?

Contact us direct —