Content · OGB - LDN
Virgin Atlantic & Virgin Holidays have been supporting LGBTQ+ travellers for over a decade. We were asked to mark this by doing something that would make a positive statement about Virgin’s commitment to inclusivity that would be celebratory & distinctly Virgin.
We launched the PRIDE FLIGHT – the world’s FIRST specially chartered flight to celebrate queer culture at 30,000 feet. Staffed entirely by LGBTQ+ pilots and crew, with a host of British LGBTQ+ ‘royalty’ onboard, the Pride Flight was set to be the biggest party in the sky the world has ever seen. This campaign SOLD out an entire plane in just THREE HOURS - an unprecedented first in the British airline industry worldwide.