Virgin AtlanticClient

Upgrade FaceProject

Social   ·   OGB - LDN


Virgin Atlantic wanted to mark the relaunch of its credit card, which offers customers the ultimate perk… complimentary upgrades, along with a bunch of other points-based rewards. 

Upgrades hold the ultimate caché in air travel, so we decided to capture that moment IRL by installing hidden cameras at Gatwick and upgrading economy flyers to the upper class. A 30-second slow-mo film showing the range of emotions an upgrade can deliver – from hysterics to tears of joy.

Social experiment shows jaws dropping, eyes welling and eyebrows raising as ecstatic flyers receive an unexpected upgrade

Daily Mail

Let's Talk.

This form is way more personal than it looks, we promise. But if you'd rather email us directly, you can do that too. We'd love to hear from you.

Prefer to email us?

Contact us direct —