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TUIClient

Senior SlidersProject

PR   ·   OGB - LDN

About

TUI is on a mission to help people ‘Live Happy’, so when the 100th anniversary of the holiday favourite, the waterslide, rolled round, we knew we had to mark the occasion.

 

We commissioned research of ‘senior’ Brits over 60 and discovered that 9 in 10 felt ‘young at heart’, and that more surprisingly over 25% had never been on a waterslide.

 

TUI knew this had to change so put a call-out for the nation’s ‘First Time Senior Slider’. Enter 78-year-old, Robert Carter. We captured the happy go-lucky senior as he whooshed down a waterslide, sharing the heart-warming content and research findings with the nation’s media.

“78-year-old daredevil says 'nothing will stop me having fun’ after winning competition hosted by TUI”

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