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VanishClient

Rewear editProject

PR   ·   OGB - LDN

About

With 350,000 tonnes of clothing going into landfill every year and new research from Vanish showing 64% of British people admit to wearing an item of clothing just once, Vanish wanted to empower consumers to embrace the benefits of responsible clothing consumption.

 

Working with a garment recycler we rescued clothing destined for landfill to create a series of London Fashion Week ‘looks’, encouraging consumers to look beyond the surface and re-discover great clothing. Set against the backdrop of 3.5 tonnes of discarded clothing – The Rewear Edit came to life.

“This shocking image captures the 3.5 tonnes of clothing that is thrown away every five minutes in the UK. The thought-provoking photo was captured as part of a London Fashion Week campaign designed to shine a light on the waste caused by fast fashion which is worn once and never again.”

Georgia Simcox, Mail Online

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