About
With an estimated nine million people in the UK staying in to watch Eurovision every year, it is one of the most popular nights for ordering pizza.
We needed an attention-grabbing idea to cut-through the media coverage and social chatter.
Cooking two hot topics together, Domino’s challenged AI to imagine what a limited-edition pizza for all the favourite competing countries would look like. Pizzas generated varied from a (somewhat deliciously looking) Roast Dinner to a clam and prawn loaded Paella pizza.