Cookie Notice

Domino'sClient

P-AI-ZZAProject

PR   ·   OGB - LDN

About

With an estimated nine million people in the UK staying in to watch Eurovision every year, it is one of the most popular nights for ordering pizza.

 

We needed an attention-grabbing idea to cut-through the media coverage and social chatter.

 

Cooking two hot topics together, Domino’s challenged AI to imagine what a limited-edition pizza for all the favourite competing countries would look like. Pizzas generated varied from a (somewhat deliciously looking) Roast Dinner to a clam and prawn loaded Paella pizza. 

“Dominos uses artificial intelligence to create national dish-inspired pizza toppings for Eurovision final”

Independent

Let's Talk.

This form is way more personal than it looks, we promise. But if you'd rather email us directly, you can do that too. We'd love to hear from you.

Prefer to email us?

Contact us direct —

Select...