About
To drive awareness and consideration of the Nova 9 handset among a Gen-Z audience and bring attention to its most important new feature – the ability to shoot and record film from both the front and back cameras simultaneously.
Launching the Huawei Nova 9 handset, the Nova Dance Challenge hacked a TikTok favourite – the duet feature – to engage with a Gen-Z audience.
Six top influencers from Italy, France, and Germany, challenged TikTokers to dance-off. Little did they know that hidden within the dance challenge was a secret product demo that millions unknowingly shared with the world...