About
We leveraged Strongbow’s partnership with MTV’s music and arts festival in Johannesburg from a truly global perspective, through the eyes of local influencers.
We selected one Co-maker from eight markets to participate in an unforgettable three-day experience. Our itinerary included a Strongbow cider cocktail-making and photography masterclass, a historic tour of Nelson Mandela’s township, local food tastings, and the epic Big Picnic itself.
Live content from Co-makers’ own channels was repurposed and posted from @strongbow and @mtvza, billing the event as the place to be!