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Virgin VoyagesClient

Holy Ship LaunchProject

PR   ·   OGB - LDN

About

When the world began to reopen in 2021, British travelers were naturally reticent.

 

If we were going to launch Scarlet Lady, the brand-new ship from luxury cruise line Virgin Voyages, we had to not only reignite excitement for cruising, but also navigate the uncertain waters of the new post-COVID world.

 

We captured a suite media materials, including a hero first-person drone video that took viewers on an epic ride through the Scarlet Lady. On launch day, a hard-working global press office based on the ship gave broadcast media an exclusive look at the luxury liner, and 1-2-1 access to the brand’s senior leadership.

Thanks for a very memorable and well-run trip. I had some great nights! It's very refreshing as a writer to have a really different entry in the cruise market.

Dave Monk, Shipmonk

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