Cookie Notice

DurexClient

Forgotten ChapterProject

PR   ·   OGB - LDN

About

Today’s society still demonises anal sex. While 57% of our audience are having anal sex, the lack of conversation around it means 4 in 10 use the wrong lubricant. Durex’s silicone-based lubricant, Perfect Gliss, could improve the sex lives of millions - but advertising restrictions prevented the brand from promoting it for this use. We needed a way to spark conversation in editorial media.

 

The censorship of anal sex dates back to the Kama Sutra. So we changed the narrative, publishing a new, forgotten chapter of the text, exploring the intimacy and passion anal sex can offer. The new chapter was exhibited in an art gallery, supported by data on the disparity between the number of people having anal sex and the taboo around it - sparking debate in the media.

The stunning, one-of-a-kind manuscript was exhibited on Rue de Turenne in Le Marais, Paris from 28-31 August, enabling Parisians to support the cause in championing a world of uncensored sex for all.”

Marco Comms News

Let's Talk.

This form is way more personal than it looks, we promise. But if you'd rather email us directly, you can do that too. We'd love to hear from you.

Prefer to email us?

Contact us direct —

Select...