Virgin HolidaysClient

Come Back DarlingProject

PR   ·   OGB - LDN


In 2017, Hurricane Irma hit the Caribbean. For the impacted islands, a huge recovery effort kicked in. But the 70% of islands that were barely affected were hit with another problem – a huge drop in tourism due to misconceptions around storm damage. As tourism is a key economic driver, this posed a huge issue.  

Virgin Holidays wanted to get people booking again & we achieved just that with the help of iconic British reggae act UB40. We reshot the video for their hit 1998 Come Back Darling, visually showcasing the stunning region in all its post-storm glory. 

We were excited about this campaign from the moment we heard about it and are grateful to UB40 for their passion for the Caribbean region and supporting us

Gaston Browne, Prime Minster, Antigua & Barbuda

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