Cauldron ChallengeProject

Content   ·   OGB - SYD


Having lost relevancy with its core audience, Fanta challenged us to recapture their attention.

Understanding that Gen Z wanted little to do with brands we took Fanta to a place where no FMGC brand in Australia had gone before – TikTok.

Using influencers, an in-house produced track and one of the biggest social events of the year – Halloween, we challenged teens to demonstrate their creative expression through the #CauldronChallenge.

I actually feel like getting some Fanta RN


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