Cookie Notice

FantaClient

Cauldron ChallengeProject

Content   ·   OGB - SYD

About

Having lost relevancy with its core audience, Fanta challenged us to recapture their attention.

Understanding that Gen Z wanted little to do with brands we took Fanta to a place where no FMGC brand in Australia had gone before – TikTok.

Using influencers, an in-house produced track and one of the biggest social events of the year – Halloween, we challenged teens to demonstrate their creative expression through the #CauldronChallenge.

I actually feel like getting some Fanta RN

@bara_nara

Let's Talk.

This form is way more personal than it looks, we promise. But if you'd rather email us directly, you can do that too. We'd love to hear from you.

Prefer to email us?

Contact us direct — kat@onegreenbean.com

OGB London