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Virgin ActiveClient

Activ8Project

PR   ·   OGB - LDN

About

Virgin Active’s mission is to bring high-quality flexible exercise plans to people everywhere – regardless of shape, age, or experience. We were tasked with raising awareness and driving consideration and sign-up to Virgin Active during their most competitive time of the year.

 

Over a six-week period, we teamed up with five Co-makers to co-create a content series of their fitness journey. The series put Virgin Active in the starring role, showcasing how it helped them achieve their goals while raising awareness of the club’s flexible offer through the overarching platform of #LiveHappilyEverActive.

The Co-maker content was the basis for a paid YouTube campaign, directly driving gym sign-ups, and added to our influencers’ combined reach of 269K.

This campaign really met the brief! OGB made sure the influencers were engaged and relevant, so they were able to take our audience on a journey to show why the Virgin Active clubs are for everyone.

Caroline Macklin, Head of Brand

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