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PorscheClient

75th AnniversaryProject

Content   ·   OGB - LDN

About

As part of Porsche’s 75th anniversary we created the ultimate birthday celebration for the brand.

 

Porsche wanted to elevate its proposition of ‘Dreaming in full colour’ by creating the ultimate celebration in the most colourful, impactful, and unique manner. We blew up 7,500 balloons and let three Porsche cars have the best party a sports car could wish for.

 

Instagram Reels and Story cut-downs were posted across all Porsche GB social channels and on dealership screens on the official 75th anniversary day.

 

The balloons used in the shoot were recycled into dog toys.

Our heritage is fantastic and we’re celebrating 75 years. This is what it’s all about. We’ve been around for a very long time and we needed to find a new sweet spot where we can balance that heritage and D&A with something that appeals to younger and more diverse audiences.

Stephanie Stockman, Manager, Porsche Marketing & Retail Communications

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