Your Right is My Right

Client: Maurice Blackburn

Campaign

Overview

Maurice Blackburn has been Australia’s leading social justice law firm for a century, but no one knew it ­­– and worse, no one cared.

We needed to shift negative perceptions of the category to cement the firm as fighting for a ‘fair go’ for all Australians.

We did this by creating ‘Your Right is My Right’, a campaign that included a film for TV and cinema, an Australian first partnership with The Moth, a podcast series with Mamamia, a media partnership with The Guardian and a national PR and social media elements.

We saw a 92% uplift in website traffic and a 29% increase in public perception linking Maurice Blackburn to fighting for social justice. And despite never seeking to generate leads, we saw a 32% increase in enquiries.