One Big Gig

Client: Virgin Mobile

Film Social Celebrity PR


To help promote Virgin Mobile’s partnership with music streaming service Guvera, we needed to demonstrate what one free GB of data could mean to their customers. Broken down to a more user friendly measurement, it means roughly 407 songs or 21 hours of music.

We collaborated with musical genius and comedian Reggie Watts to dramatise the offer, creating the magical musical adventure that is One Big Gig.