MLA Press Office

Client: Meat & Livestock Autralia

PR Content

Overview

Our ‘always-on’ press office function for MLA inspires, educates and engages media, influencers and consumers with ongoing beef, lamb and nutrition content, and delivers positive sentiment for beef and lamb across traditional and social media channels.

We achieved over 2,908 pieces of coverage across broadcast, print and online in the first 12 months and use our bespoke measurement system throughout to evaluate the overall quality and effectiveness of the message to ensure we’re delivering results.