Symphony From An Unexpected Place

Client: James Boag

Content PR Social Film Experiential

Overview

James Boag Lager is a premium, refined product from an unlikely, rugged place – the wilds of Tasmania. Our challenge was to create an activation that reflected this proposition and created conversation.

So we introduced the world to the James Boag Meterorphonium, a bespoke instrument created by sound designer, artist, and all-around audio guru Nick Ryan. With this innovative music-maker, we created an instrument that interprets weather data into a live, ongoing, beautiful and ever changing symphony of music.

Now that's refreshing.