Fair Go Bro

Greatest Hits Campaign Celebrity PR Social

Overview

In April 2012 Virgin Mobile asked One Green Bean to lead the creative for their next ATL brand campaign.

We jointly embarked on creative development and tabled the idea that, rather then enlisting a celebrity we should give someone else a fair go instead.  An A-List celebrity sibling and give them a share of the limelight in a bid to deliver the ‘fairness’ message at the heart of Virgin Mobile’s ‘Fair Go For All’

In keeping with the positioning of fairness we found a guy who had never received his fair share of attention and gave him a ‘fair go’ to make him feel like a star. But he wasn’t just any guy. Enter Doug Pitt, brother of Brad, the star of Virgin Mobile’s “Fair Go Bro” campaign.