Aussie News Today

Client: Tourism Australia

Campaign

Overview

Young travellers are crucial to Australia's visitor mix – and Tourism Australia needed to put Australia back on the map for young people all over the world.

Everywhere you look, young people are facing economic instability, political unrest and more –  and with their social media feeds flooded with negative news, the world can seem like a pretty dark place.

Luckily, Australia has more than enough good news to go around.

So we launched Aussie News Today - a global news channel focused on revealing all the good sh*t in Australia as the antidote to the negative news in the world. ultimately driving them to escape their day-to-day life and plan a trip down under.