In order to create strategies that support key business initiatives and drive our clients' brand proposition we have a bespoke One Green Bean process that informs everything we do. Whether it's coming up with a big creative idea that will lead an integrated brand campaign or determining the best news angle to announce a new product or service.
Our four step process sets us up for success and creates a clear road map for our clients journey.
Setting Ourselves Up for Success: We take the time to ensure we fully understand your business objective so we are absolutely clear on what needs to be achieved. This may include any necessary research such as competitor analysis, influencer identification or media audits.
Informing Creative Development: We focus on clearly defining our strategy and creative proposition and share our thinking to ensure we're headed in the right direction.
Making the Magic Happen: We engage our specialist creative team, along with our account team, to develop creative ideas that deliver to the brief - and then we make them happen.
Spreading the Good News: We reach out to consumers across all channels. We assess how things are progressing throughout the campaign and adapt and optimise where we need to.